Syokotube / Siti Nurliana Rufi

Rufi, Siti Nurliana (2021) Syokotube / Siti Nurliana Rufi. [Entrepreneurship Project] (Unpublished)

Abstract

Syokotube is one of the products Syoklate. The founder of Syokotube is Raihana Rahim and the company was established in 2020. Where Syokotube is the product that produces three. This Syokotube has its own flavor with hazelnut chocolate flavor. Nowadays the public is quite busy preparing breakfast, so Syokotube can make food with bread. The attraction that caused this Syokotube to grow is the way this Syokotube is prepared.
This is because Syokotube can be eaten with a variety of foods and beverages, bread, ice cream, fruits, biscuits, and more. In addition, the cheap price also made the dance for customers to buy it. The price of Syokotube is only RM9.99. Target customers are targeted in those who work and students. This is because Syokotube is as simple as the tagline related to "Just Picit". I have been a dropship for Syokotube products and have posted on Instagram, Facebook and even Whatsapp.
I have also made a post on the Facebook Page using the three requested techniques. Posting forms are teaser, soft sell and hard sell. All these posts were made in May 2021 until July 2021. Finally, it is hoped that this product can be marketed widely because this product can facilitate the community.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Rufi, Siti Nurliana 2019475496
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Film, Theatre and Animation
Keywords:	facebook, sales, Syokotube, chocolate, desserts
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/56640