Case study: Bella.meals / Nur Mastura Hasnan ... [et al.]

Hasnan, Nur Mastura and Yusli, Noor Syafiqah and Mohammad Shafii, Nur Nabilah and Hariri, Nurul A'iza (2021) Case study: Bella.meals / Nur Mastura Hasnan ... [et al.]. [Entrepreneurship Project] (Unpublished)


This report was commissioned to examine company analysis of Bella.Meals who started the business in 2014 and studied how Bella Meals Company conducts its business.
The research draws attention to the fact that in 2014, Razpetite food started business in early 1961 but it started again in 2014. Razpetite food provides various types of frozen products such as Currypuff with various flavors, tamarind salted fish, tamarind beef. Razpetite foods started to expand its business with a factory called R Advance Venture in Kuala Selangor. They have facilities provided such as machines to produce high quality products. Their company has also grown the business by making promotions on social media that make their products famous. With flavors that suit everyone's tastes, it has been in demand at nearby frozen food stores in the Selangor area. Good feedback from customers can improve product quality. They have improved the product by improving the quality of the product so that it is more durable and not easily stale.
The report evaluates this range and concludes that it would be an ideal to make frozen food can be sent to farther places because due to the problem of frozen food being the main product, it is quite difficult to farther markets. It can be overcome if the product can last longer so that delivery can be done to the desired place.


Item Type: Entrepreneurship Project
Email / ID Num.
Hasnan, Nur Mastura
Yusli, Noor Syafiqah
Mohammad Shafii, Nur Nabilah
Hariri, Nurul A'iza
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: case study, company, Bella.meals, Razpetite, Frozen foods
Date: 2021
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