Case Study: Warung Kendi Sepang / Siti Fatimah Az-Zahra Mohd Hamzah Murghayah ... [et al.]

Mohd Hamzah Murghayah, Siti Fatimah Az-Zahra and Abdul Aziz, Izzat Zharfan and Mohd Shukri, Muhammad Haiqal and Muhamat Ali, Ruhana and Mokhtar, Nur Fatin Farhana and Ridhwan Deepak Anopchand, Putri Huda Zafirah (2021) Case Study: Warung Kendi Sepang / Siti Fatimah Az-Zahra Mohd Hamzah Murghayah ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

For this case study, we have chosen Warung Kendi Sepang, a western breakfast food stall based in Sepang, Selangor. Warung Kendi Sepang is owned by Mr. Khairy bin Kamaruddin and we have interviewed him by using Google Meet platforms. From the interview, we have found a lot of company information such as their services, organizational structure, marketing strategy, and others.
In this case study, we have included the SWOT analysis of Warung Kendi Sepang. The strengths that can be found in this stall are they serve different types of breakfast as in the hotels, have a lot of loyal customers, and operate at a strategic place. We have identified three weaknesses in their business, which are still using a manual for money transactions, lack of workers, and cannot operate due to bad weather. Moreover, the opportunities are they can expand their target market, expand their promotional strategy, attract more potential customers and population. Lastly for the threats that may be faced by Warung Kendi Sepang are to compete with any other businesses in the Sepang area and get fewer customers during the pandemic of coronavirus.
Moreover, in this case study, we have listed several major problems that can be found in Warung Kendi Sepang. The major problem is they just accept cash as a way for the payment method in this era. The next problem is the lack of workers because most of them are still studying. Besides that, bad weather also one of the major problems in this stall.
From this case study, we can identify some strengths, opportunities, threats, and some business weaknesses. However, even though they face some major problems, Warung Kendi Sepang still survived in the food industry and compete with other businesses in Sepang, Selangor.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohd Hamzah Murghayah, Siti Fatimah Az-Zahra
2021110435
Abdul Aziz, Izzat Zharfan
2021118461
Mohd Shukri, Muhammad Haiqal
2021189705
Muhamat Ali, Ruhana
2021393517
Mokhtar, Nur Fatin Farhana
2021110637
Ridhwan Deepak Anopchand, Putri Huda Zafirah
2021189707
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Keywords: case study, company, Warung Kendi Sepang, breakfast food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/56479
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