Abstract
A case study is a description of an action, event, or problem that incorporates a genuine or fictional circumstance as well as the complications you'd face in the workplace. Case studies are used to demonstrate how real-life complications influence decisions. Acase study is also a method of analysis as well as a specific research methodology for studying a subject. Analyzing a case study challenges you to put your knowledge and thinking skills to the test in a real-life situation.
For this written report, we have chosen Kuaci Bakar Padu Letopz for our case study. Kuaci Bakar Padu Letopz is small local business owned by Muhammad Saifuddin bin Che Othman situated in Sri Petaling, Malaysia. After completing an assignment for his degree entrepreneur subject, ENT530, he began the business in 2019. He spotted an opportunity in his business and began to grow it online from the comfort of his own home. To market the product, he used Shopee (a shopping program). He also uses social media platforms like Instagram and Facebook to promote Kuaci Bakar Padu Letopz. This modest business became his side income in addition to his main job as HR/Admin Executive for the Malaysian Ministry of Health.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Abdul Hafiz, Arif Hakimi 2019336131 M. Jamaluddin, Muhammad Ariff Adruse 2020986495 Juah, Natasha Stephanie 2019728829 Mohd Seddikin, Nurafikah Shamimi 2019819458 Azmi, Siti Hajar 2019872434 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
Keywords: | case study, product, Kuaci Bakar Padu Letopz, snacks, kuaci |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/55996 |
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