ENT 530 Case Study: Nuna Kitchen / Nur Shyafiqah Allic ... [et al.]

Allic, Nur Shyafiqah and Jakaria, Nurazawani and Hasbullah, Nor Afifah and Peter, Siti Khairunisa and Zulkifli, Nor Syahdyna (2021) ENT 530 Case Study: Nuna Kitchen / Nur Shyafiqah Allic ... [et al.]. [Entrepreneurship Project] (Unpublished)


The purpose of a case study is to identify the key problems or challenges faced by a certain business company in order to determine the most appropriate solutions based on analysis conducted regarding the nature of that particular business. Case study is essential in order to assist companies, especially startups in making sure they are able to expand their business efficiently. The company that is analyzed for the purpose of this case study is Nuna Kitchen, a new business of food-delivery service based in Beaufort, Sabah. This company is formed through partnership. The main products that this company offer is Korean foods and bakes. Along with the development of online technology, this company operates on social media platforms to conduct sales. Based on the company’s current business, marketing, and operational strategies, Nuna Kitchen faces several issues involving production capacity, human capital, competition, as well as regarding the iron line branding. Suggestions of solutions are laid out accordingly, which are involving in the matters of increasing workload and employments, participation in business skill-building programmes and recruitment of skilled employees, building business reputation and understanding target market, and last but not least, learning to consistently manage brand’s identity and opting for asystematic scheduling for brand’s marketing assets. Overall, each solutions suggested are accompanied with its own advantages and disadvantages to allow the company to analyze further its effectiveness in order to successfully operate the business.


Item Type: Entrepreneurship Project
Email / ID Num.
Allic, Nur Shyafiqah
Jakaria, Nurazawani
Hasbullah, Nor Afifah
Peter, Siti Khairunisa
Zulkifli, Nor Syahdyna
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, product, Nuna Kitchen
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55943
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