ENT 300: Case Study : Imperial Donut / Fathin Nur’aishah Rosli

Rosli, Fathin Nur’aishah (2021) ENT 300: Case Study : Imperial Donut / Fathin Nur’aishah Rosli. [Entrepreneurship Project] (Unpublished)


Entrepreneur education aims to give students the knowledge, skills, and motivation to motivate entrepreneurs in any situation. A variety of entrepreneurship education is offered at all school levels from primary to secondary and university programs. Entrepreneurship education focuses on the development of linked skills that make it possible to realize opportunities.
Imperial Donut is a bakery located at Gerik, Perak. This bakery was located in residential areas and schools. Moreover, it is also near to the main city. Imperial Donut has been operated for about 8 years now. According to the owner, named Aidatul Nurfuzzah Binti Mohammad Aznan, she said that initially, the purpose of the bakery was to attract students as it is located near to the schools. The method used to analyse all this information is by a social platform such as WhatsApp. This bakery used various types of media social such as Facebook and Instagram to promote and make the bakery known all around the society or housing area. It is also the way of a marketing strategy because nowadays people prefer online information rather than physical information such as pamphlets or brochures.
The case study is important to evaluate the entrepreneur background, company’s history, target market, marketing strategies of the company and other important information about the company. I often use SWOT analysis to identify the bakery's strengths, weaknesses, opportunities, and threats. Other than that, this bakery has several problems such as intense competition in the bakery industry, fussy customers and price fluctuation on raw materials. Imperial Donut can solve these problems by being a unique bakery, meet the demand of the customer and negotiating a contract with the supplier. Lastly, there are several Personal Entrepreneurial Competencies (PEC) that are in Puan Fuzza such as sees and acts on opportunities, persistence, concern for the high quality of work and information seeking that made her a successful entrepreneur.


Item Type: Entrepreneurship Project
Email / ID Num.
Rosli, Fathin Nur’aishah
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Imperial donut, bakery, donut and food-based business
Date: 11 May 2021
URI: https://ir.uitm.edu.my/id/eprint/55815
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