Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon

Mohd Zainon, Nur Alwani (2018) Customers' purchase intention on Takaful in Johor Bahru / Nur Alwani Mohd Zainon. [Student Project] (Unpublished)

Abstract

Purpose of this research is to determine the factors that affect the purchasing intention of Takaful by people who are living in Johor Bahru. There are several factors that can affect the customers' purchase intention on Takaful which were in terms of buying, which were price, quality, convenience and brand image. These elements were significant in order to increase customers' purchase intention. This research is also to identify the perspective of the respondents in Johor Bahru about which are the most influence factors that can affect customers' purchase decision. The researcher collected primary data by preparing questionnaires to 103 respondents. Then the data being analyzed by using SPSS method.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Mohd Zainon, Nur Alwani 2015110383
Contributors:	Contribution Name Email / ID Num. Thesis advisor Mohamad Malom, Mardziyana UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Personal finance. Financial literacy H Social Sciences > HG Finance > Insurance
Divisions:	Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administrations (Hons) Marketing
Keywords:	Takaful, Price, Customer purchase intention, Brand image, UiTM Cawangan Johor Segamat
Date:	2018
URI:	https://ir.uitm.edu.my/id/eprint/55174