Fresca & Dolce: Florentine Cookies / Nur Aisyah Farhanah Mohd Tahir... [et al.]

My business concept is same with other business which is provide and produce Florentine cookies but the uniqueness on our cookies is, we use different kind of nuts such as pistachio, cashew, and various type of dried fruits such as berries, prunes, apricot, that contains a lot of nutritious. The ingredients that we also choose a high-quality product. To attracts customer’s attention, we serve two main flavor of the cookies such as chocolate and original flavor with a variety of dipping sauce and drizzles. Our target market is those who are very fond of snacks that related to nuts, fruits, or chocolate. However, anyone can enjoy our cookies as it suitable to everyone. Our competitive advantage is by upgrading of ingredient, increased the size and thickness of these cookies. Next, we choose a place that near to residential place and close to other food stores such as Tealive, Marrybrown, Family Mart as well as public service centers such as clinics, laundry, and courier service. Furthermore, although our ingredients we uses are quite expensive, but we sell cookies at the affordable prices which is RM12. After some calculation, our total profits are RM64,800 per month. With that profit, we can use to purchase raw material, pay the salaries, pay the utilities and others. In order to avoid loss, we will ensure that our profit surpass the expenses by making sure the customers comfortable with us and promote us to their contacts. For the management team, consist of general manager which have an experience in baking and selling Florentine cookies. Next, marketing manager which good at communication and promoting. Then, operational manager who good at build an alliance with other business owner. Lastly, financial manager that attended banking course.