Business Plan : Serunding Kita Enterprise (Serunding Crispy Best in Town) / Amir Heiqal Mohd Rusli … [et al.]

Mohd Rusli, Amir Heiqal and Mahamood, Azlini and Yusoff, Muhammad Hakim and Nik Mohd Fakhri, Nik Nur Fadhilah and Ahmad Syihabuddin, Norizzah Atirah and Tengku Hisham, Tengku Muhammad Haris Muqriz (2021) Business Plan : Serunding Kita Enterprise (Serunding Crispy Best in Town) / Amir Heiqal Mohd Rusli … [et al.]. [Entrepreneurship Project] (Unpublished)


We choose to produce serunding crispy because we wanted to introduce healthy snacks that come with many benefits to the consumer. We know that Malaysians love snacking. However, there are no healthy snacks in the market nowadays. The snacks that exist now could give consequences to the consumer’s health. We also would like to maintain the Malaysia cultural food which is serunding so that it would not be outdated. Therefore, with some innovation made, we believe that the taste of serunding will still be relevant in this area.
In order to ensure everyone can taste and afford our serunding crispy, we offer an affordable price for people to purchase. The price of our serunding crispy is RM15 for 200 gram per pack. Since our serunding crispy does contain many benefits including vitamin C for skin health and collagen for heart health, besides no artificial seasoning and only maintaining the good taste of the original serunding. We use three types of serunding which are meat serunding, chicken serunding and fish serunding. We believe that with an affordable price that is multi-benefits, our product can win people's heart and they will purchase our product repeatedly because of the taste and multi-benefits we offer.
Our business will start on 20th January 2021. We choose Pengkalan Chepa, Kelantan as our HQ because all the owners are from Kelantan and the serunding itself is originally Kelantan traditional and cultural food. This business is a partnership based that is from six partners. Besides, for the early opening, we will only need 10 workers including six owners to run this business. However the number of workers will increase from time to time depending on the business growth.
Furthermore, in order to ensure that our business and product received a positive response, we will fully utilize the social media platform like Instagram, Twitter, Facebook and website. Not only that, we also will use other ways of advertising such as using banners, flyers, business cards and others.
Next, with enough and adequate financial sources including the loan from bank and capital contribution from each of the partners, our business seems to have potential to succeed.
On a final note, we believe that our product quality will be able to reach our target market and become famous throughout Malaysia.


Item Type: Entrepreneurship Project
Email / ID Num.
Mohd Rusli, Amir Heiqal
Mahamood, Azlini
Yusoff, Muhammad Hakim
Nik Mohd Fakhri, Nik Nur Fadhilah
Ahmad Syihabuddin, Norizzah Atirah
Tengku Hisham, Tengku Muhammad Haris Muqriz
Email / ID Num.
Mat Rusok, Nur Hazleen
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Administrative Science and Policy Studies
Keywords: Serunding Kita Enterprise, Partnership Business, healthy snacks and produce serunding crispy,
Date: 2021
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