ENT 530 Case Study: Nasi Lemak Che Ta / Nurfarzana Liyana Nawawi ... [et al.]

Nawawi, Nurfarzana Liyana and Mohammad, Nor'ai and Mohd Shah, Alia Natasha and Ghazali, Nur Athirah and Nor Azmi, Nor Alia Aqilah and Mohd Aris, Nur Syuhada and Mohd Nasir, Nur Adila and Saffar, Nur Aqila Najwa and Azali, Nurul Nabilla (2021) ENT 530 Case Study: Nasi Lemak Che Ta / Nurfarzana Liyana Nawawi ... [et al.]. [Entrepreneurship Project] (Unpublished)


The business that have been chosen by Che Ta is Nasi Lemak which is a good choice for she to start her business because we as Malaysia really wanted for variety of spicy food. She really follow the Malaysian taste and she know what society want and need. What we can summarised from her business, we all know that Malaysia preferred buying Nasi Lemak instead of going to big restaurant that can cost many money and can waste their time just by waiting for the food.
In this era, most people prefer to buy a food that can be done faster and the food that make them feel full. Che Ta have their own business strategy which is she have her own objective, mission and vision. She also make her own marketing strategy which it include product strategy, price strategy and distribution strategy so that her business can grow more bigger.


Item Type: Entrepreneurship Project
Email / ID Num.
Nawawi, Nurfarzana Liyana
Mohammad, Nor'ai
Mohd Shah, Alia Natasha
Ghazali, Nur Athirah
Nor Azmi, Nor Alia Aqilah
Mohd Aris, Nur Syuhada
Mohd Nasir, Nur Adila
Saffar, Nur Aqila Najwa
Azali, Nurul Nabilla
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Cooking, Malay
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: case study, business, Nasi Lemak Che Ta, Nasi Lemak, Malay Food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55032
Edit Item
Edit Item


[thumbnail of 55032.pdf] Text

Download (2MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details