The proactiveness, risk taking and innovativeness characteristic affecting organizational performance: a study of Pertubuhan Peladang Kawasan Malaysia / Mohd Azizan Ali & Rosmaini Rosli

Ali, Mohd Azizan and Rosli, Rosmaini (2020) The proactiveness, risk taking and innovativeness characteristic affecting organizational performance: a study of Pertubuhan Peladang Kawasan Malaysia / Mohd Azizan Ali & Rosmaini Rosli. Masters thesis, Universiti Teknologi Mara Cawangan Johor.

Abstract

Pertubuhan Peladang Kawasan (PPK) is the organization under Lembaga pertubuhan Peladang Malaysia (LPP) that carries out economic and social activities by applying the cooperative principles. The establishment of PPK aimed to improve the social and economic standard, increase farmer's knowledge and skills, increase revenue and income and to improve the way of life of its members and to create a progressive, independent, prosperous and integrated farming community. Over thirty years of their establishment, PPK is unable to achieve their goal to be able to stand independently from government. The financial performance of PPK also not as decent as other companies nationwide. The purpose of this study is to understand the effect of corporate entrepreneurship characteristic towards firm's performance of Pertubuhan Peladang Kawasan (PPK) in Malaysia. This study was driven by three objectives; to determine the effect of the proactiveness of general managers of PPK towards company's performance, to determine the effect of risk taking of general managers of PPK towards company's performance and to determine the effect of the innovativeness of general managers of PPK towards company's performance. The population of the research consist of 244 branches of PPK across Malaysia. The study used primary data where gathered using questionnaires. Statistical Package for Social Sciences (SPSS) was used in the analysis of data. The data was analysed by use of descriptive and inferential statistics. Results from this study indicated that pro-activeness, risk taking and innovativeness were the key determinant of firm performance for PPK in Malaysia. The result revealed that, lack of pro-activeness, risk taking and innovativeness behaviour among general manager in PPK associated to the poor financial performance of PPK which represented by decrease in net profit of the firm. The study recommended that the PPK shall encourage corporate entrepreneurship elements i.e. proactiveness, risk taking and innovativeness in their firm since it's can create competitive advantage to PPK and increase profitability of the firm. The study is a justification of the fact that an organization with corporate entrepreneurship characteristic among the managers with deep understanding of the business are able to improve the firm's performance.

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Ali, Mohd Azizan
UNSPECIFIED
Rosli, Rosmaini
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
T.K. Muthu Koya Thangal, Dr Thahira Bibi
232881
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Arshad Ayub Graduate Business School
Programme: Master in Business Administration
Keywords: Farming, Entrepreneurship, UiTM Pasir Gudang
Date: July 2020
URI: https://ir.uitm.edu.my/id/eprint/54961
Edit Item
Edit Item

Download

[thumbnail of 54961.pdf] Text
54961.pdf

Download (127kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

54961

Indexing

Statistic

Statistic details