Abstract
The purpose of this research is to study the service consistencies provided by Food and Beverage Department of Hotel UiTM Terengganu For The Year 2001. There are varieties of factors, which can influence the service consistencies and the focuses only on the service quality, staffs and trainees performance and customer's expectation, towards the service consistencies.
The study was conducted in Terengganu which is concentrated on Hotel UiTM customers. The sample was comprised of 113 respondents. The questionnaires was distributed by hand, fax and post to the customers. The questionnaires also will be asked through the telephoned.
The findings are gathers from the questionnaires which was divided into 5 sections. Section A is measurement on respondents profile. Section B is on service quality. Section C is on staffs and trainees performance. Section D is on customer's expectation and section E consist of 1 question on service consistencies.
Analysis of data indicated that three factors of independent variables: service quality, staffs and trainees performance and customers expectation, correlated with great influence on dependent variablee: service consistencies
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Ismail, Ruzlita 2000349223 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Samsudin, Muneer UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Income. Factor shares H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HB Economic Theory. Demography > Income. Factor shares > Entrepreneurship. Property H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | Service Consistencies ; Food and Beverage Department ; Hotel UiTM Terengganu ; Service Quality |
Date: | September 2002 |
URI: | https://ir.uitm.edu.my/id/eprint/54335 |
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