Md Lazan, Rohanizan and Ali, Roslina and Abd Malik, Shaherah and Zainal Abidin, Rabiatul Alawiyah
(2012)
A case study of Digi telecommunications Sdn Bhd strategic marketing analysis / Rohanizan Md Lazan ... [et al.].
In: 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor, 2 - 4 November 2012, Bukit Gambang Resort City, Pahang.
Abstract
This study will evaluate the strengths of Digi Telecommunication Sdn Bhd marketing strategy in order to establish competitive edge between its competitors. The finding of this study will in some way enable Digi Telecommunication Sdn Bhd to retain its position in the telecommunication industry.
Metadata
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Creators: | Creators Email / ID Num. Md Lazan, Rohanizan UNSPECIFIED Ali, Roslina UNSPECIFIED Abd Malik, Shaherah UNSPECIFIED Zainal Abidin, Rabiatul Alawiyah UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Editor Jangga, Rohani UNSPECIFIED Editor Jalaluddin, Ainol Hasanal UNSPECIFIED Editor Soo, Carolyn Kum Yoke UNSPECIFIED Editor Sain, Noridah UNSPECIFIED |
| Subjects: | H Social Sciences > HE Transportation and Communications > Telecommunication industry. Telegraph H Social Sciences > HF Commerce > Marketing > Management |
| Divisions: | Universiti Teknologi MARA, Johor |
| Event Title: | 8th Academic Conference, ACCON 2012 UiTM Cawangan Johor |
| Event Dates: | 2 - 4 November 2012 |
| Keywords: | Digi Telecommunications, Marketing, Digital mobile, UiTM Cawangan Johor |
| Date: | 2012 |
| URI: | https://ir.uitm.edu.my/id/eprint/54199 |
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