Wakey Cafe / Farhan Baharudin... [et al.]

This business plan required students to make a proper planning of business by understanding and interpreting the business plan concept. The business plan consists of company background, owner background, location of the business, marketing plan, operations plan, organizational plan, and financial plan. The business concept of Wakey Cafe is a Scandinavian-style Cafe that offers a pleasant atmosphere to customers. The Wakey Cafe offers a variety of high-quality coffee choices such as Americano, Latte, Mocha, Macchiato, and Matcha Latte coffee and desserts to the customers. The cafe is located at Hutton Lane, Georgetown, Pulau Pinang. Wakey Cafe operates as a sole proprietorship business. Furthermore, Wakey Cafe’s target market is men and women students from 15 years old to 30 years old and to those with a minimum salary of RM 2,500.00 per month. The entrepreneur hopes the students and workers who are the market potential would make the cafe their first choice to get some coffee and desserts. The competitive advantages of the product from Wakey Cafe are the price is cheaper, and the coffee can be bought from RM 8.00 to RM 15.00. The entrepreneur wants to give affordable prices with high-quality coffee to the customers. In addition, the cafe also offers various desserts such as Red Velvet Cake, White Choc Macadamia Cake, Apple Pie, Macaron, and Tiramisu cake. The price range of the cake and pastry is from RM 8.00 to RM 10.00. In the early stage of business, RM 100,000.00 is allocated as a capital of the business to buy the furniture, machines, and raw materials. The capital is obtained by having a loan from the bank. The sales target of Wakey Cafe is RM 20,000.00 in the first month of business. However, the sales target is increased now to RM 30,000.00 a month. The profitability of Wakey Cafe is earned from the sales of the cafe throughout the year.