Abstract
Malaysian are more selective in purchasing cars. Due to that, more than one criterion becomes effective on making decision on purchasing an automobile. This study does not only attempt to select the best car between domestic and imported cars in Malaysia market but at the same time also tries to compare the important criteria that purchaser need to consider and to rank the sub-criteria in order to purchase a car in Malaysia. The data for the study has been collected from four respondents through the use of structured questionnaires. The methodology of this study is by using Fuzzy Analytical Hierarchy (FAHP) Method. In addition by stating the steps of Fuzzy AHP clearly and numerically, this stud y can be a guide of the methodology to be implemented to other multiple criteria decision making problems.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Wan Shahidan, Wan Nurshazelin UNSPECIFIED Su’if, Nazatul Nazira UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Q Science > QA Mathematics > Fuzzy logic |
Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Computer and Mathematical Sciences |
Journal or Publication Title: | Journal of Computing Research and Innovation (JCRINN) |
UiTM Journal Collections: | UiTM Journal > Journal of Computing Research and Innovation (JCRINN) |
ISSN: | 2600-8793 |
Volume: | 2 |
Number: | 1 |
Page Range: | pp. 56-63 |
Keywords: | fuzzy analytic hierarchy process, multi criteria decision making, car selection, decision analysis, fuzzy logic |
Date: | 2017 |
URI: | https://ir.uitm.edu.my/id/eprint/54011 |