ENT 300 : @Yumzbymi / Nurlin Fatin Najiha Azhari

Azhari, Nurlin Fatin Najiha (2021) ENT 300 : @Yumzbymi / Nurlin Fatin Najiha Azhari. [Entrepreneurship Project] (Unpublished)


For this business activity, We are required to conduct business by selling products that we have chosen. We can do an online or offline business, and I decided to do an online business as a dropship to promote @Yumzbymi's products. Muhammad Nazmi Aiman Bin Mansor is the owner of @Yumzbymi. Food (desserts) such as Moist Chocolate Cake and Cheesekut are among the products I promote. I started planning what I would do for this assignment a week before I start selling the products. I decided to become a dropship, so I contacted the Yumzbymi founder and began my business activity for three weeks. The business operation starts from May 17th to June 4th, 2021. The first thing I do to run this business is promoting the products on social media platforms like Instagram and WhatsApp. Every day, I encourage the products because @Yumzbymi operates and can deliver cakes every day. I always receive an order the day before delivery, so I submit the order to the founder at midnight every day. I will earn RM2 for each box of cakes that I successfully sell. The more orders I collect and promote for @Yumzbymi, the more profit I make. Promoting on social media has helped me gain more customers because people use social media daily. I also do a research and a survey for the
target market and I found that Young people and women tend to like sweets and also they prefer desserts more than others. Doing a little survey is very important to identify what kind of product is highly demanded by the consumers in the market. I have sold 80 boxes of cakes to 25 customers for these three weeks. During these 3 weeks of my business operation, I have managed to achieve my target. Based on my observation, most of my customers were college students who are still studying. Before I started doing this business, my target market is among college students, women, and kids. It is because these people are most likely to purchase cakes. So, it is proven that I have managed to achieve my target and the profit that I gained at the end of this business activity is RM160 by selling 80 boxes of cakes for three weeks.. Finally, despite the difficulties that I have faced in this business operation, I have gained a lot of knowledge and experience in how to run a business. It is difficult to find a customer and to reach a business goal. Because of the pandemic Covid-19, our movement for doing business is limited, but I was able to complete my report and business operationssuccessfully.


Item Type: Entrepreneurship Project
Email / ID Num.
Azhari, Nurlin Fatin Najiha
Email / ID Num.
Thesis advisor
Ithnin, Hafini Suhana
Subjects: H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business > Success in business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Perak > Seri Iskandar Campus > Faculty of Architecture, Planning and Surveying
Keywords: Desserts, Business, entrepreneurship
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53977
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