ENT 530 Case Study: TNL Cafe / Iman Karmilla Hairul Rizal ... [et al.]

Hairul Rizal, Iman Karmilla and Idros, Nur Alia and Ahmad Shahrulniza, Nurul Afiqah and Mohd Fazan, Mohamad Hafiz Azizi and Mohd Zaaid, Zarith Alyssa and Romli, Nursyafiqah and Zubairi, Lyesa Karmila and Noorman, Nur Ulfah Khalidah (2021) ENT 530 Case Study: TNL Cafe / Iman Karmilla Hairul Rizal ... [et al.]. [Entrepreneurship Project] (Unpublished)


In this case study, we first began with collecting the general information of the company and most of the information managed to be collected through an interview with Puan Anith Athirah who has provided us with all sources of information about her business. Information is gathered through the primary and secondary source as well in which we managed to get it by surfing the internet. In the second part of the report, it contains the specialized subject study in which we provided the objective of the project which is to work on the background, organizational structure and services that TNL Cafe provides.
This case study also provides the evidence in which we portray the company’s product including the pricing range. We have also included the marketing strategy for the company which was explained and presented by Puan Anith during the interview the other day.


Item Type: Entrepreneurship Project
Email / ID Num.
Hairul Rizal, Iman Karmilla
Idros, Nur Alia
Ahmad Shahrulniza, Nurul Afiqah
Mohd Fazan, Mohamad Hafiz Azizi
Mohd Zaaid, Zarith Alyssa
Romli, Nursyafiqah
Zubairi, Lyesa Karmila
Noorman, Nur Ulfah Khalidah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, company, TNL Cafe, café
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53316
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