Abstract
In this case study, we first began with collecting the general information of the company and most of the information managed to be collected through an interview with Puan Anith Athirah who has provided us with all sources of information about her business. Information is gathered through the primary and secondary source as well in which we managed to get it by surfing the internet. In the second part of the report, it contains the specialized subject study in which we provided the objective of the project which is to work on the background, organizational structure and services that TNL Cafe provides.
This case study also provides the evidence in which we portray the company’s product including the pricing range. We have also included the marketing strategy for the company which was explained and presented by Puan Anith during the interview the other day.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Hairul Rizal, Iman Karmilla 2020961173 Idros, Nur Alia 2020956193 Ahmad Shahrulniza, Nurul Afiqah 2020983795 Mohd Fazan, Mohamad Hafiz Azizi 2020991561 Mohd Zaaid, Zarith Alyssa 2020986455 Romli, Nursyafiqah 2019462264 Zubairi, Lyesa Karmila 2019478938 Noorman, Nur Ulfah Khalidah 2020955857 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
Keywords: | case study, company, TNL Cafe, café |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/53316 |
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