Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]

Mahdzar, Mazlina and Zainudin, Nur Aqila Izzatie and Abd Halim, Ummi Fadzillah and Afazal, Alia Fasha (2021) Non-Muslim travelers influence in choosing halal food / Mazlina Mahdzar … [et al.]. Journal of Emerging Economies & Islamic Research, 9 (3): 10. pp. 40-49. ISSN (e-ISSN): 2289-2559


This study aims to examine the factors influencing non-Muslim travelers in choosing halal food in Malaysia. This study used judgmental sampling, and about 384 are randomly selected but only applicable to local non-Muslim travelers. Questionnaires were distributed to respondents at five Malay delicacy restaurants in Kuala Lumpur and were used for data analysis. The statistical analysis for social science (SPSS) was used to analyse and interpret. Regression results show a significant positive relationship between factors of food assurance, acculturation and personality traits in influencing non-Muslim travelers choosing halal food. Of these three factors, food assurance proved to have the most significant impact on halal food choice. The implications and limitations of the study are also discussed.


Item Type: Article
Email / ID Num.
Mahdzar, Mazlina
Zainudin, Nur Aqila Izzatie
Abd Halim, Ummi Fadzillah
Afazal, Alia Fasha
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
K Law > KBP Islamic law. Sharī'ah. Fiqh > Halal food
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Journal of Emerging Economies & Islamic Research
UiTM Journal Collections: UiTM Journal > Journal of Emerging Economies and Islamic Research (JEEIR)
ISSN: (e-ISSN): 2289-2559
Volume: 9
Number: 3
Page Range: pp. 40-49
Keywords: Halal Food Choice, Food Assurance ,Acculturation
Date: 2021
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