Abstract
Dolcé is a small business that is owned by a young entrepreneur. Dolcé is focusing on selling Melted Cadbury Cookies for cookie lovers where its goal is to introduce affordable and delicious cookies with premium ingredients that could be enjoyed and eaten by everyone. Dolcé produces a cookie that can make all their customers afford to buy their cookies with an affordable price. Due to MCO, Dolcé also gives opportunities to everyone, especially young people to make side income by being a part of Dolcé business. To make sure the business runs and operates smoothly, Dolcé always implements business, marketing, and operational strategies to achieve their business objectives and the goals.
Throughout the operation of Dolcé business, they are also facing several major problems and challenges to conducting their business as well. However, they never gave up to pursue this business at a higher level because Dolcé believes that all the problems and challenges need to be listed out so that they know how to overcome the solution from those problems and challenges. Dolcé also uses the various platforms to advertise their product in order to ensure their Melted Cadbury Cookies will be at par with other competitors and the external market. The management of Dolcé is not only sought for profit, but they also consider the long-term of the business.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Sharuddin, Siti Su'aidah Kaiyisah 2020956163 Sherifuddin, Nur Adlyn Sofea 2020983207 Damla, Nor Syafiqah 2020995505 Yahya, Erissa Kystiena 2020989447 Mohd Bahtiar, Nur Dini Syafiqah 2020961285 Mohd Zaki, Nurul Izzah 2020983309 Mohd Rosli, Nur Izzati 2020986357 Jaapar, Nur Syazwien 2020983799 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
Keywords: | case study, company, Dolcé, cookies, dessert, chocolate |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/53275 |
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