ENT 530 Business Model Canvas: Domino's Pizza / Aisyah Idris ... [et al.]

Idris, Aisyah and Osman, Siti Hajar and Mushaya, Intan Dayana and Saipon Azaman, Nor Syadiana Auni and Amiruddin, Siti Balqish Hakimah and Shahrir, Nur Izzati Athilah and Zolkepli, Nur Afifah (2021) ENT 530 Business Model Canvas: Domino's Pizza / Aisyah Idris ... [et al.]. [Entrepreneurship Project] (Unpublished)


Pizza is an amazingly popular food and Domino's is one of the leading pizzerias in Malaysia providing exceptional delivery service. Domino's Pizza started with just one store called "DomiNick's" bought by brothers Tom and James Monaghan for $500 in 1960. James traded his half of the business to Tom in 1965, and renamed the business Domino's Pizza Inc.
The SWOT analysis has been carried out by doing some research on their competitors, which would have a range of impacts on Domino's Pizza. The strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Pizza Hut and Papa John's are Domino's Pizza competitors that were included in our list. Pizza hut use hygienic food preparation and provide excellent service meanwhile Papa John's employees only use fresh ingredients that their customers perceive as premium taste on fresh ingredients of high quality.
The Company Model Canvas divides the business model into manageable segments such as Key Partners, Key Activities, Key Resources, Customer Relationships, Channels, Customer Segments, Value Propositions, Cost Structure, and Revenue Streams. The business model canvas is a valuable tool, and it might well be used to develop a better understanding of one's own or a competitor's business model. For example, as we can see at point 2.2 Explanation of BMC for first paragraph of Key Partners, Domino’s Pizza has created good relationships with their Suppliers and Vendor Partners who provide high quality ingredients to ensure customers can enjoy fresh, quality products and equipment used in the Company’s pizza and dough preparation operations, as well as third party providers of services that support the Company’s corporate activities. Besides that, Domino’s Pizza has been corporate with famous brand name’s partners who will reduce risk for product quality or the price fluctuation.
This Business Model Canvas (BMC) report will include Domino's company information, SWOT analysis company and two other competitors in terms of strength, weakness, opportunities and threats. Furthermore, we also study the table of Business Model Canvas Domino's Pizza to establish a clear picture of the company's model and how it should operate. From the study of (BMC), We are also able to identify problems and develop solutions. Where those solutions will be able to assist Domino's Pizza in gaining market share and increasing profits.


Item Type: Entrepreneurship Project
Email / ID Num.
Idris, Aisyah
Osman, Siti Hajar
Mushaya, Intan Dayana
Saipon Azaman, Nor Syadiana Auni
Amiruddin, Siti Balqish Hakimah
Shahrir, Nur Izzati Athilah
Zolkepli, Nur Afifah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: busines, company, Domino's Pizza, pizza, fast food
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53249
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