A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan

Shihnan, Nadiah (2018) A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Abstract

The purpose of this research is to study the factors that influence customer's intention to buy organic product. Besides that, the researcher also wants to recommend the company to improve their strategy to enhance purchase from their customer. A questionnaire was distributed to 100 customers randomly in Segamat Johor. The health consciousness, knowledge & education, habit & attitudes and environment concerns were examined as independent variables. Limitation and discussion of future research are provided. Based on this chapter, the study will discuss about the background of the studies and how the studies prove that the research is relevant. It is also including the problem statement, research question, research objectives, and scope of the study, hypothesis, limitation and the significance of the study which with be explained below.

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Item Type: Monograph (Other)
Creators:
Creators
Email / ID Num.
Shihnan, Nadiah
2015162259
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Organic product, Organic food, Customer intention , UiTM Cawangan Johor Segamat
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/53146
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