Case Study : NH Prima International Sdn Bhd / Nor Ainmurni Hasyikin

The main goal of this case study is to introduce students to real-world business. Students can
use these case study to learn and understand more about a particular scenario, such as a person,
business, or organization. For this case study, I researched the firms I selected carefully and
identified the business background as well as the entrepreneur. NH Prima Sdn Bhd is the name
of the company I choose, and the founder of the company is Noor Neelofa Mohd Noor. The
company’s mission is to produce premium quality covers using only the best materials and
decorations. NH Prima Sdn Bhd is a scarf manufacturing company in partnership with
Swarovski, the world's largest jewelry and accessories brand company. The company team
always listens to their customers’ feedback to produce something affordable while maintaining
product quality.
Furthermore, this company also has a large number of legitimate distribution channels,
including naelofar.com, Shopee, Luxe Boutique TTDI, 1 Utama, Isetan KLCC, SOGO KL, and
over 500 Authorized Stockists globally. The company’s main office is located at 34, Jalan Wan
Kadir 3, Taman Tun Dr Ismail, Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, 60000
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur. Their first product is opened in TTDI
Plaza in January 2015 and their business store located at TTDI Plaza, 2A, Jalan Wan Kadir 3,
Taman Tun Dr Ismail, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.
Meanwhile, the brand name of the product is Naelofar Hijab. The main products of this
company are instant scarves, shawls and other headgear such as turbans. This headgear comes
in a variety of designs and colors, it is combined with premium jewelry and accessory brands
known as Swarovski. The headgear also comes with a regular design. Naelofar Hijab produces
premium quality hijabs that are easy to wear and comfortable for customers. The interesting
fact about this brand is, the name of the veil comes from the names of flowers like Duchess,
Bell and Fiona. Not only that, their company also provides an online website to buy various
designs of lids and deliver them in 3 to 5 working days.