Case Study : Bonia Corporation Berhad / Lailatul Aida Nazri

BONIA Corporation Berhad through its subsidiaries engages in designing, promoting and marketing apparels. They also offers a comprehensive variety of leather items for men and women including handbags, bags, footwear and accessories. The business also does interior design, product design, and research and development. BONIA Corporation Berhad, like many other well-known companies in the fashion sector, has
improved its marketing methods and customer relationship management in order to win over customers versus competition. Despite its strong brand names and influence in the global marketplace, BONIA Corporations Berhad continues to face challenges. As a result, the primary goal of this case study is to assess the company's background, analysis, and problem in light of all options that the management has provided. Several important problems have been discovered in SWOT analysis as a result of the research and analysis based on the firm, including a rise
in the price of leather products and an increase in staff turnover rate, both of which contribute to the business's vulnerability.