ENT 530 : Case Study: Crispy Rangup / Nor Syafiqah Mohd Saat ... [et al.]

This case study is to know whether small and medium sized enterprises (SMEs) are able to sustain their business in reality either they able to make profit or revenue out of their business especially during this pandemic year. We all know not only SMEs affected by the Covid-19 pandemic but even largest firms also affected with it. SMEs needs to come out with good planning and strategies in order to maintain or improve the sustainability of their business.
In this case study, we also have picked one of SMEs business which is Crispy Rangup. Crispy Rangup was established last year on 1 st June 2020 where it sells snacks such as Popia Cheese, Popia Nestum, Cornflakes Salted Egg and Popia Seaweed. It’s really on the trend in Malaysia where people find it tasty and suits with Malaysian peoples’ taste buds. Crispy Rangup is an online shop where you can purchase its products through Shopee or Instagram.
We have interview Mrs Siti Nur Hafizah who is the owner of Crispy Rangup. From the interview, we have collected many information regarding the business such as company background, organizational structure, products or services, what is the business strategy, how they market their business, what is their operational strategy and so on. Based on the information that we collected from the interview, we also analysed the strength, weaknesses, opportunities and threats that may face by Crispy Rangup.
The business face with many problems which are lacks of operation management, unable to find stocks and supplier, postage problem and high competitors. Lacks of operation management is regarding of the problem lack of workers since during this pandemic is kind of hard to find a proper worker to work for you. For the postage problem, courier does not carefully handle the products and the products damage when it is arrived to customer. Even though, there are lot of problems and challenges occurs while handling this business during this pandemic, there must be some solution to face with these problems.
In hence, from this case study, we know the impacts of SMEs company especially during pandemic and the way the SMEs company develop their business to become a successful company in Malaysia.