Principles of Entrepreneurship (ENT530): Social Media Portfolio: Crunchily.Co / Nur Syakirah Sahaimi

Sahaimi, Nur Syakirah (2021) Principles of Entrepreneurship (ENT530): Social Media Portfolio: Crunchily.Co / Nur Syakirah Sahaimi. [Entrepreneurship Project] (Unpublished)

Abstract is a business that is owned by Nur Syakirah Binti Sahaimi. For now, the
business is handled independently with the help of one other staff to handle the packaging for delivery and delivery. The products available in the store is from Mouthgasm Crunchy as is operated as an agent under Mouthgasm Crunchy. The main objective of the business is to provide the customers with high-quality of light chocolate jar snack with an affordable price. The business started its marketing in Facebook since May 2021 and is receiving a good engagement with people from Facebook. There are many competitors on Facebook that sell the same product as but with a different brand, ingredients, and price. Moreover, could guarantee the product quality is worth every money that the customers pay for the products. Additionally, there are some famous people or artists has reviewed Mouthgasm Crunchy’s product in their social media. This will make the potential customer feels more confident to purchase the products.


Item Type: Entrepreneurship Project
Email / ID Num.
Sahaimi, Nur Syakirah
Email / ID Num.
Jahya, Arnida
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HM Sociology > Groups and organizations > Social groups. Group dynamics > Social networks > Online social networks > Particular networks, A-Z > Facebook
L Education > LG Individual institutions > Asia > Malaysia > Universiti Teknologi MARA
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Keywords: Principles of Entrepreneurship; ENT530; Social Media; Facebook; Chocolate jar snack
Date: 2021
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