Case Study : Edlee Food Services / Nur Imanina Nuwairah Kamalula

Kamalula, Nur Imanina Nuwairah (2021) Case Study : Edlee Food Services / Nur Imanina Nuwairah Kamalula. [Entrepreneurship Project] (Unpublished)


The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided. The methods that used to study the analysis is face-to-face interviews with the management of the company through phone call and review from people already have purchased and taste the products.Here is my case study.We ought to do in individual since we are in PKP, so I just make a research and choose based on google. Based on my research during the google search,the founder of Edlee Food Services is Mr. Mohammad Edlee Bin Hj. Ismail and his father Mr. Hj. Ismail Bin Mohamed was the person who are responsible to ensuring that the company had running smootly. Edlee Food Services has been registered under the Companies Act 1965 on year 1999,while Edlee Fried Chicken was registered in 2003. Starting from 1999 its journey started from small stall in a night market to abig restaurant that has been established 2003 to 2012 it have been serving complete friends and family meals at affordable prices. Some of the solution with fresh new ideas to market and promote Edlee Fried Chicken. Description of detailed activities that we are going to take in order to keep pace with the changing fast food market.


Item Type: Entrepreneurship Project
Email / ID Num.
Kamalula, Nur Imanina Nuwairah
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Edlee Food Services, Edlee Fried Chicken and Edlee
Date: 2021
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