Case Study : AzKuih / Ainin Sofiya Fadli

Fadli, Ainin Sofiya (2021) Case Study : AzKuih / Ainin Sofiya Fadli. [Entrepreneurship Project] (Unpublished)


An entrepreneur is a person who starts a business or a company and takes financial risks in the hopes of making a profit. Students must complete a case study on an entrepreneur of their choice. The student must gather information from the entrepreneur such as his or her background, product/service, and so on. As a result, I chose Ms. Azmiratul, a personal entrepreneur who runs AzKuih, which sells kuih raya. I chose her since I am familiar with her and have purchased several of her items that have impressed me. AzKuih aims to give a wide range of kuih raya that may be found throughout the year, particularly during Eid Mubarak and Eid al-Adha. They sell their goods in Selangor and Putrajaya. Customers will receive their kuih raya by mail, and they also provide a cash on delivery (COD) option. Ana's kitchen provides a variety of kuih raya, both traditional and modern, with Malaysian influences. They realise the uniqueness of kuih raya and have vowed to continue the practise each year.
Because to Covid-19, I had to use a different technique of interviewing Ms Azmiratul, which was Google Meet. This procedure, I reasoned, would limit the risk of contracting the illness and would be far safer than interrogating her face to face. Overall, the only issue I have
with this task is the lack of time. Aside from that, collecting and interviewing the entrepreneur went without a hitch because the entrepreneur has such a positive attitude and demeanour. Despite this, I was able to complete my case study quickly.


Item Type: Entrepreneurship Project
Email / ID Num.
Fadli, Ainin Sofiya
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Azkuih, Kuih Raya and Kuih
Date: 1 June 2021
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