Case Study : Hidayah Cookies Sdn. Bhd / Roiisah Aika Mat Daud

In the name of Allah, the Most Gracious and the Most Merciful, I Roiisah Aika Binti Mat Daud presenting this case study as part of the assignments for the Fundamentals of Entrepreneurship ENT300 course. I wish special thanks everyone who had given me support in completing this
task. Besides, the most helpful mentor in teaching me how to complete the assignment, Madam Nurul Syaqirah Binti Zulqernain for all the good advice given by providing useful information and suggestion. The focus of this case study is enabling us to gain a deeper understanding of
entrepreneurship in article situation. This research, we can clearly see how concept and function of entrepreneurship is implemented and performed in an actual business. Hidayah Cookies Shd Bhd owned by Mrs. Sarimah Binti Jantan was the subject of this case study. Hidayah Cookies Sdn. Bhd is manufacturing business that is located in Lot 1561. Jalan Melayu Kampung Sungai Kandis, Seksyen 36, 40460 Shah Alam, Selangor Darul Ehsan. This stall that which offers to make and sell various types of biscuits such as chip biscuits, cakes, bread and Traditional cakes. In this case study, we will dig out this business history and background, the owner entrepreneurial competencies for this business.