Case Study : DNR Lekor Sdn Bhd / Nurul Izzah Aishah Ismail

Ismail, Nurul Izzah Aishah (2021) Case Study : DNR Lekor Sdn Bhd / Nurul Izzah Aishah Ismail. [Entrepreneurship Project] (Unpublished)

Abstract

This reports include the background profiles of DNR Lekor Sdn Bhd and also their four entrepreneurial competencies. DNR Lekor is one of the most famous producer of ‘keropok lekor’ in Terengganu. They produced their products targeting the whole community inside and outside of Terengganu. They have achieved countless achievements that prove all of their hard works in order to grow their business. Going through many hardships, DNR Lekor shined their entrepreneurial competencies namely initiative, sees and acts on opportunities, systematic planning and problem-solving. These competencies eventually highlight their journey in making their products well-recognize and also expanding their business. Having the skills to slay all the competencies, DNR Lekor sure are unbeatable by other companies in the same industry.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ismail, Nurul Izzah Aishah
2019426758
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: DNR Lekor Sdn Bhd, Keropok Lekor and Dynarlekor
Date: 7 September 2021
URI: https://ir.uitm.edu.my/id/eprint/52571
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