Case Study : Baker’s Cottage / Natasha Ezreen Mohamed Nasir

Mohamed Nasir, Natasha Ezreen (2021) Case Study : Baker’s Cottage / Natasha Ezreen Mohamed Nasir. [Entrepreneurship Project] (Unpublished)

Abstract

In this Case Study, I would like to summarize that Baker’s Cottage is a bakery and cafe that serve a bunch of high-quality pastries using traditional recipes, which has been highlighted on their tagline “Traditional Goodness You Can Taste”. Even though the company has been opened in the early 90’s, they managed to maintain their business until now and officially altered their selves as a quick-service-restaurant (QSR) business. Moreover, 123 retail outlets have been running with new concept design that is more cozy. The purpose of this case study is to identify the entrepreneur’s background and entrepreneur’s competencies. By doing this case study, we can acknowledge that Baker’s Cottage has developed in many aspects in order to improve their business and service when we refer to their entrepreneur’s competencies.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mohamed Nasir, Natasha Ezreen
2019424782
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Baker’s Cottage, Bakery and Cafe
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52529
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