Case Study : Kancil Raja Patin Temerloh / Muhammad Ammar Raziq Khairi

Khairi, Muhammad Ammar Raziq (2021) Case Study : Kancil Raja Patin Temerloh / Muhammad Ammar Raziq Khairi. [Entrepreneurship Project] (Unpublished)


Based on case study, we were able to gain new insights about entrepreneurs in the real world as a result to obtain in this case study for write a report. We gather the analysis to evaluate a company’s market efficiency. In fact, to all the factors found in case study has been consider. We can use the interview method to analysis and identify the problem and develop a solution. A business reviews that we also learn about the marketing and operations strategies used by the organisation. In the case study, we also learn about how the organisation was able to boost their business plan by embrace with the new ideas to strengthen their business from this report and determine the characteristics of the company’s
founder.For this case study, I do some research on Kancil Raja Patin known as “Kancil” by general. The idol for this entrepreneur is sifu Jamal, Dr Azizan, Temerloh Catering and Chicken Royale. The entrepreneur also got their own entrepreneurial characteristics which is to always keep discipline, strict and passion while doing the job. In additional, the ability and improvement of these skills and characteristics was aligned with learn and continue to learn and associate with the entrepreneur circle. All of these must have a self-motivation in line with what the owner said, “Now the age of vuca, who is the fast he advanced”. Finally, the company also got an additional financial assistance under SME Bank. Thus, cash inflows, outflows and net profit have also been considered as complete the owner said.


Item Type: Entrepreneurship Project
Email / ID Num.
Khairi, Muhammad Ammar Raziq
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: H Social Sciences > HF Commerce > Business education
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Kancil Raja Patin Temerloh, Temerloh Catering and Chicken Royale
Date: 2021
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