Technology Entrepreneurship Project (ENT 600) : Under Armour / Muhamad Aizuddin Abdul Wahab

As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that manufactures a product that deeply interests us, which is Under Armour , a sports company. To begin, general information about the company has been gathered. Main and secondary sources are used to collect information. The advanced topic studies are included in the report's second section. The project's aim is to learn more about Under Armour's history, organizational structure, goods, and services. In this case study, I have analyzed the strength, weaknesses, opportunities, and threats of this company in the real business world by using SWOT analysis. Next, I studied regarding the product manufactured by Under Armour, which is primarily a standard technology utilized by the company for its selected product that we have chosen which is their jacket. There is some problem that can occur in this product which can affect the buyer and the company itself.