Entrepreneurship : Semerah Padi Enterprise / Nurhazwani Hamzah ... [et al.]

The objective of this business plan is to provide as a guideline for managing the proposed venture. In preparing this business plan, we has thought out and laid down the plans and strategies for running the venture. When the venture becomes a reality, the plans and strategies outlined in the business plan will be an important benchmark to help us gauge progress.

Our company name is Semerah Padi Enterprise and our company located at Lot 4382/83, Kampung Tepuh, Mukim Kuala Nerus, 21060 Kuala Terengganu, Terengganu Darul Iman. Core product of our company is rice. We choose this product because we expect there are many benefits from this product. For example, this rice can give us a lot of profit since rice is daily food for Malaysians.

In this Business Plan consists of administrative plan, marketing plan, operational plan and financial Plan. All the partners contribute RM318,930.00 for equity contribution in terms of cash. We get profit RM965, 171 per year.

In administrative plan, we provide organizational chart to show clear position of subordinates and job description. It also shows number of workers, list of office furniture, fixture and fittings.

In marketing plan, it shows clearly our core product, that is rice. Besides that, in marketing, it shows target market, marketing effort, segmenting the market and sales forecast. Furthermore, we also provide marketing strategies and marketing budget.

In operation management, it shows of process to produce rice from paddy through transformation process. In this plan also, we prepare layout of our company and layout based on product.

In financial plan, it is crucial to the overall business plan that is developed for a particular business plan. We are determining the project implementation cost, identify and proposed the relevant sources of finance, appraise the viability of the project before actual investment is committed.