Abstract
MiLiC Sdn Bhd offers mini crane products and services for our customers, providing variety functions of the mini crane that gives high satisfaction of consumers. Our client is customers identifying as middle and low class who want consume product with affordable price. We are also targeting rural people because we have delivery services of our product to customers place. Across Johor and Johor Bahru particularly the MiLiC Sdn Bhd business has been seen an explosion of growth over the year. Johor Bahru is an area that we think the most suitable place to run our business that can attract our customers which have small company which can use this for their own usage. MiLiC Shd Bhd marketing strategy is emphasize the quality and price of our products and services. We offer the affordable price to our customer so they can have it for their own. Thus, we develop our marketing strategy that give attraction to our customers to come to our shop.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Ahmad Shahril, Nurul Ain UNSPECIFIED Abdul Majid, Noryasmin UNSPECIFIED Abdullah, Nor Syahmi Aizat UNSPECIFIED Yusoff Cheah, Muhammad Redha Yassin UNSPECIFIED Zaidi, Muhammad Zulfadhli UNSPECIFIED |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mazlan, Nurul Farhana 321611 |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning T Technology > TJ Mechanical engineering and machinery > Lifting and pressing machinery |
Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management |
Keywords: | Business plan, Mini crane, UiTM Pasir Gudang |
Date: | 2019 |
URI: | https://ir.uitm.edu.my/id/eprint/51908 |
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