(Product of mee sanggul) / Amizanurlaili Abdul Samad ... [et al.]

Component of the food industry is the largest business in Malaysia. Small and Medium Enterprises (SMEs) play an important role in the economic development of a country. It is capable of providing jobs and generating the output based on locally produced ingredients. The success of the Small Medium Enterprise(SME) to some extent is influenced by the elements of effective marketing. As for our case study, we had chosen a Small and Medium Enterprises company named Siratulrahim Enterprise which is located in Kepala Batas, Penang. This company was known for their specialty in producing 'Mee Sanggul'. This case study provides information obtained through issues or problem identifications, company analysis, discussions and recommendations for the company.