ENT 600 : Pizza hut seksyen 7 / Fauzan Haziq Mardin ...[et al.]

A case study on Pizza Hut Seksyen 7 located at Seksyen 7, Shah Alam, Selangor has been chosen by the team. The team interviewed with the Restaurant Manager of the Pizza Hut Seksyen 7 on the company information and SWOT analysis. Firstly, the general information about the company has been carry out. Information from primary and secondary sources also has been used. The objectives of this study is to analyse the business background, service provided and technology used in the restaurant, to identify problems and issues that has been arise and to deduce some of the findings and come out with recommendations. Then, the study on the business, marketing and operational strategy has been conducted in order to promote their restaurant. However, the team are unable to study on the financial achievements as it is confidentiality as said by the Restaurant Manager. Furthermore, the strength, weakness, opportunity and threat for the company were also has been extracted through the SWOT analysis together with the consumer trend canvas for better understanding. Therefore, the customer needs and demands on the Pizza Hut Seksyen 7 has been analysed carefully and the solution to solve the issues that arises has been recommended.