Case Study : Nur Hafifah Binti Hambari (Agent Amiexa Coffee) / Nur Fahimah Abdul Rahman

Abdul Rahman, Nur Fahimah (2021) Case Study : Nur Hafifah Binti Hambari (Agent Amiexa Coffee) / Nur Fahimah Abdul Rahman. [Entrepreneurship Project] (Unpublished)


Without the help and support of each other from my friend and parents, I could not complete this business opportunity report. I am very thankful to the lecturer for this subject i.e. Ahmad Mudzfir bin Zubir as he has been the main resource for me and my classmates to
make sure everything that is specific in the business plan is done standard. This business plan will introduce amiexa coffee. This product was only focused on small districts in the past but it has attracted local and regional buyers. This business in the local area formerly known as the beginning of this business would be on a small scale and introduced to an immediate family member only until the business successful in attracting note that local people want products made by Muslims. So, amiexa coffee business has successfully grown in Malaysia and is known by many people. Amiexa Coffee is a business that sells coffee premixes that are easily prepared whenever you want to enjoy them. This coffee smells like village coffee which is a favorite of many people nowadays. This Amiexa Pre-Mixed Coffee is hazelnut flavored and this coffee production uses the best quality coffee beans to produce a great cup of Hazelnut flavored coffee. By using traditional grills and our family recipes, to give you a great taste and aroma in every cup we Amiexa. This coffee is very suitable for anyone who cares about health in terms of sugar content in coffee because the sugar content in this coffee is low, which is as much as (0.1g/40g) only. In fact, it is also a type of product that is 100 percent Muslim-made. The company also promote their business and product through advertisement in the social media such as Facebook where they update any discount and promotion to their customers.


Item Type: Entrepreneurship Project
Email / ID Num.
Abdul Rahman, Nur Fahimah
Email / ID Num.
Thesis advisor
Zubir, Ahmad Mudzfir
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: sells coffee premixes, amiexa coffee product industry, agent product and traditional grills and family recipes
Date: 13 June 2021
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