Case Study : Dodolicious by Adam Food Industry / Muhammad Danial Abd Hamid

This case study tells approximately a successful entrepreneur that has been selected to be a part of this case study. The selected entrepreneur is Encik Khairul Farhan, the owner of Dodolicious or Adam Food Industry. The researcher will discuss and provide an explanation for the company detail and information such as the heritage of his company, the milestone in every year, product’s production, company achievements and company privileges. The foremost highlight components of this case be focused at is to provide an explanation for about the business descriptions and personal entrepreneurial characteristics through the use of Personal Entrepreneurial Competencies owned by means of entrepreneur of the researcher’s selections. All of the things that defined and stated on this file are in according with the pointers issued for the subjects of Fundamental of Entrepreneurship (ENT300) and following the format to do this research that given by Mr. Ahmad Mudzfir as lecturer of this subject.