Technology Entrepreneurship Project (ENT 600) : Decathlon Group / Ahmad Fateeh Halim

The company that I choose is Decathlon company. Next, this assignment is about to identify and analysis the strength, weakness, opportunity and threat (S.W.O.T analysis) on the Arpenaz tent which is one of the product produced by Decathlon company. The main problem of this product is quite heavy to carry it throughout long journey focusing on hiking, camping or traveling using bicycle or legs. So the best recommendation that can I give is change the pole of tent with air by create the 8 air channel inside and across of wall and roof of Arpenaz tent and the air channel will shape like‘x’ and ‘+’. This is because the pole is main factor make the Arpenaz tent heavy about 3.2 kilograms.