Case Study : PRM Foods & Marketing Sdn Bhd / Nur Syafawani Zaidi

Zaidi, Nur Syafawani (2021) Case Study : PRM Foods & Marketing Sdn Bhd / Nur Syafawani Zaidi. [Entrepreneurship Project] (Unpublished)


This course explains business management for the purpose as well as how entrepreneurship functions. This course is also intended to teach young people how to run their own businesses. As a result, this is an attempt to learn how the theories can assist students in applying for their own careers. For this reason, PRM Foods & Marketing provided me with the opportunity to conduct research on the rice manufacturing industry. To begin, the general information about the organization has been gathered in this study. Many resources are used to collect information, including social media, news articles, journal articles, and interviews. Second, the advanced topic analysis is included in this article.
The aim of this system is to get to know PRM Foods & Marketing's background, organizational structure, products, and services. Following that, I researched the technologies used to produce rice and the various types of rice flour, as well as the company's marketing and organizational strategy, as well as their company's accomplishments in terms of how they handle their finances. The accomplishments that they gained from management were also examined. Finally, I used SWOT analysis to assess this company's weaknesses, strengths, opportunities, and threats in the real business world. Therefore, this research will benefit students in the future.


Item Type: Entrepreneurship Project
Email / ID Num.
Zaidi, Nur Syafawani
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: The Rice industry, Muslim-owned company and Prominent food industries
Date: May 2021
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