Case Study : Di Wannie Sdn. Bhd. / Firzanah Khairunnisa Fadzly

Fadzly, Firzanah Khairunnisa (2021) Case Study : Di Wannie Sdn. Bhd. / Firzanah Khairunnisa Fadzly. [Entrepreneurship Project] (Unpublished)


This attempt to know how the theories can be applied to practical situation. As a student in UiTM Kota Bharu who registered for course Technology Entrepreneur (ENT600), a case study
project is a part of study for students to undergo. So, for this purpose, I got the opportunity to research a company named Di Wannie Sdn. Bhd. which produced the same product that I want
to develop which is Sarawak layered cake, currently based in Kuching, Sarawak.
Di Wannie Sdn. Bhd. is sole proprietorship company and its founder, Ms Zoraidah Hj Leen operate this company because of the love and passion on making these Sarawak layered cakes.
Di Wannie cakes are made from high quality ingredients which make their cakes premium than others competitors. The quality, cleanliness and uniqueness of the product is their top priority
to the customer. To booking and purchase their product, customer can visit the company Facebook page named Diwannie.
For the project report, first step is the general information of the company has been collected through secondary sources. Next, for the second part of the report is specialized subject study.
Objectives of the project is to view on the background, organizational structure, products and services that Di Wannie Sdn Bhd provides. Next, study on business, marketing, operating
strategies and financial achievement regarding how they manage their company.
In this case study, strength, weakness, opportunities and threats of this company in real business world has been analysed by using SWOT analysis. Thus the strength of the company is premium and high quality products and their weakness is higher price than other competitors.


Item Type: Entrepreneurship Project
Email / ID Num.
Fadzly, Firzanah Khairunnisa
Email / ID Num.
Thesis advisor
Nik Muhammad Naziman, Yusrina Hayati
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Computer and Mathematical Sciences
Keywords: Sole proprietorship company, Small and family-owned business, Food manufacturing industry and Sarawak layered cakes and other food-related souvenir product
Date: 2021
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