Case Study : Donut Lambong / Munawwar Zulfaris Razak

This business plan will introduce Donut Lambong as a new establishing company which is start their operation on year 2017. Donut Lambong is a company that running business on food-based
business which is donut business. This donut shop is sole proprietorships that opened by Mr. Mohd Norul Hamidi bin Ab. Wahab who is the owner of Donut Lambong. Location of a business is at 365-29, Kampung Renek 22020 Jerteh, Terengganu nearby main road which is Jalan Kota Bharu – Kuala Terengganu. Donut Lambong is concentrated on producing the donut and selling it to the customers and it is focused on the local people around Besut. Donut Lambong has opened their first branch at September 2020.
They are open from Saturday to Thursday, with hours ranging from 11:00 a.m. to 5.30 p.m., and they are closed on Friday. Their mission is to be one of the best food products with a high quality to enjoy with everyone, in addition to being a profitable company. Their target market is the local people around Besut. The advantage of Donut Lambong is adjacent to main road which is clearly can be seen by people that use the road. The profitability can be achieved by the them monthly is about RM 5,000 to RM7,000 average. They also faced some problems in their
business. Hence, this study is to explore in detail the background of the company and their business, the strength and weakness, and opportunities and threats in order to analyzed and find the solution to overcome the problem.