Rare Carwash / Mohd Azlan Sulaiman ... [et al.]

RARE CARWASH is a unique carwash service. It is unique in the way that the business
itself will go to where the customers are. In other words, we offer door-to-door carwash
service for customers and they can get our service just by giving us a call. We expect our
customers to mostly consist of people in KKIP Sepanggar who are working and having a
busy schedule.
In order to attract customers and to make the people in KKIP Sepanggar aware of the
existence of our business, we put out ads in newspaper, hang banners and make a
business account on social media as advertising. For customers have already use our
service, we will also hand out free stickers for them to put on their cars so this will create
higher opportunities for outsiders to know about our business. We also provide sales
promotion to increase the opportunity of obtaining more customers.
When compared to the competitors, we have an advantage in this business because
even though we are doing the same business, our concept is not the same. For other
competitor, they are operating at a fixed place. This means that the customers have to go
out of the comfort of their home in order to get a carwash service. Unlike our service as we
have mentioned before, the customers can simply call us to enjoy our service without
leaving their home. The customers can relax while waiting for us to finish washing their car
at their home.
As a conclusion, our company provide a very convenient and time-saving service for the
customers, therefore we believe that this business will be profitable and have a high
probability to expand in the future.