Saad, Ramli and Md Zani, Rosliza
(2021)
A comparison of traditional versus electronic word of mouth as marketing tools / Ramli Saad and Rosliza Md Zani.
FBM Insights, 3: 30.
pp. 100-102.
ISSN 2716-599X
Official URL: https://fbminsights.uitm.edu.my/
Abstract
Traditionally, the word of mouth (WOM) is taking place through spoken communication shared in a face to face context involving two parties. It is characterized by its synchronicity and the relatively short delay in word and response exchange. Word of mouth can influence consumers to make a decision making, representing the interpersonal influence between sender and receiver, whether positively or negatively influencing the recipient's attitudes (Yang 2017). This can be contributed to the recei ver's perception of the sender's neutrality, increasing the perception of reliability of the message above any company communications.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Saad, Ramli ramli107@uitm.edu.my Md Zani, Rosliza rosliza568@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Marketing > Telemarketing. Internet marketing |
Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus |
Journal or Publication Title: | FBM Insights |
UiTM Journal Collections: | Others > FBM Insights UiTM Cawangan Kedah |
ISSN: | 2716-599X |
Volume: | 3 |
Page Range: | pp. 100-102 |
Keywords: | Word of mouth; company communications; private parties |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/49984 |