Capsicum Land Trading / Nor Afifah Yusof ... [et al.]

Yusof, Nor Afifah and Nadzmie, Naquiah Natasha and Raynie, Izzah and Pg. Abdullah, Dk Nurazera (2010) Capsicum Land Trading / Nor Afifah Yusof ... [et al.]. [Entrepreneurship Project] (Unpublished)


The name of our company is Capsicum Land Trading. Capsicum is one kind of
vegetables that have a high demand recently. Capsicum is also known as bell pepper or
"Sabahan" people called it as "chili Benggala". As we know that chili is one of the favorite
vegetables of Sabahan. Nowadays, this of vegetable which is Capsicum has a high demand from
day to day until there is not enough supply to support the market demand. When this happening,
our company Capsicum Land Trading would fulfill everyone needs and the market demands that
is being increasing.
Our target customers are people around Sabah and Brunei Darussalam. This is because
Sabah and Brunei Darussalam got a high number of demands of Capsicum. In addition, we also
supply this Capsicum to Brunei Darussalam because this is our first step to involve in the
International business arena.
Our business operating in two locations, which are at Kundasang as our administration
management, and Tambunan and Kundasang as our plantation operation. We choose these places
as our location because the suitable condition and the resources that we have.
The business has a good potential to expand. The future prospect of our business is to
increase second year sales by 5% and third year sales 8%. In viewing our business potential, we
believe that Capsicum productions have a high potential in business since the government want
to encourage business in agriculture sector.


Item Type: Entrepreneurship Project
Email / ID Num.
Yusof, Nor Afifah
Nadzmie, Naquiah Natasha
Raynie, Izzah
Pg. Abdullah, Dk Nurazera
Subjects: H Social Sciences > HD Industries. Land use. Labor > Agriculture > Agricultural economics
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
S Agriculture > SB Plant culture > Vegetables
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship; Vegetables; Capsicum
Date: November 2010
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