Abstract
This social media assignment is the assignment where we student from BA2493D need to choose one product or brand from any business or create the new product. Then we should act as entrepreneur and market that product using the social media which is Facebook apps or Facebook page. By using the Facebook page, we are required to post three main component which are Teaser, Copywriting (Soft Sell) and Copywriting (Hard sell).
In order to fulfill this assignment, I have decided to be part of Raredan ent as an agent who sell their cookies. The founder is Encik Shahidan and his wife Puan Iman Athira. This cookies product which been named #bilaummibakes consists three type of flavor of cookies which are crunchy cookies, extra choc cookies and almond butterscotch cookies. Then, I have used these three products to market it using the Facebook pages and post it to the public. These brand cookies are the premium cookies types that will makes the cookies lover fall in love because the taste is very delicious and their price very affordable with the ingredients that they use is the premium one to taste like premium cookies.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Bakar, Muhammad Hadif 2020985625 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing H Social Sciences > HF Commerce > Marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Cookies |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | facebook, sales, cookies |
Date: | 11 December 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/49377 |
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