Factors that influence house purchase intention in Johor Bahru by SSI Properties Sdn Bhd / Nor Amira Mohd Jamal

Mohd Jamal, Nor Amira (2018) Factors that influence house purchase intention in Johor Bahru by SSI Properties Sdn Bhd / Nor Amira Mohd Jamal. [Student Project] (Unpublished)

Download

[thumbnail of 49098.pdf] Text
49098.pdf

Download (182kB)

Abstract

Nowadays,' property has becomes the most basic need for human life. Property is something that can ensure your life in future more better because the purchase of property never will make' someone loss. As we notices, there are more developers in this challenging economy market conditions. They are very competitive to each other in order to sell their property by giving different kind of promotion, rebates and other than that. The purpose of this study was to determine factors that influence house purchase intention among consumer in Johor Bahru. The data for this study was collected using a survey of questionnaire. Customers who purchase the property with SSI- Propel-ties Sdn Bhd would be the target population. A sample of 100 questionnaires was distributed to the respondent who have intention to purchase a property in Johor Bahru. The Statistical Package for Social Sciences (SPSS) version 22.0 was used to analyze the data collected through the survey. A few recommendations are presented to propose beneficial suggestions for future used.

Metadata

Item Type: Student Project
Creators:
Creators
Email
Mohd Jamal, Nor Amira
2015419372
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamad Malon, Mardziyana
-
Subjects: H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property
H Social Sciences > HD Industries. Land use. Labor > Land use > Real estate business. Real property > Residential property. Residential real estate. Condominiums
H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class > Housing
H Social Sciences > HF Commerce > Consumer satisfaction
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administrations (Marketing)
Item ID: 49098
Uncontrolled Keywords: Property, House purchase, Customer, UiTM Cawangan Johor
URI: https://ir.uitm.edu.my/id/eprint/49098

Fulltext

Fulltext is available at:
  • Bilik Penyelidikan dan Harta Intelek | PTDI | Segamat
  • ID Number

    49098

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item