Dippy Cuppy Cake Company / Haliza Hacho ... [et al.]

Hacho, Haliza and Abdul Hafid, Hasmi and Patrick, Maily and Mahmud, Muliaty and Fridrict, Ninalyn (2010) Dippy Cuppy Cake Company / Haliza Hacho ... [et al.]. [Entrepreneurship Project] (Unpublished)


Bakery industry nowadays is booming and getting attention by many people.
Entrepreneurs are trying to use their creativity and skills in order to capture a high customer's
satisfaction through attractive decorations and its nutrition. As we know, people are concern with
their health and thus, there are many businesses that produce and sell cupcakes containing low
sugar and low fat. They take the customer satisfaction as their main priority. In western country,
there are many shops that are specializing in producing as well as selling cupcakes as their
business. However, in our country itself, the cupcake business is relatively new and still growing.
This business has its own potential to grow in the future.
So, we grab this opportunity to undergo a cupcake business and operate a business called
Dippy Cuppy Cake Company in order to gain profit as well as to achieve customers' satisfaction.
Our project is about cupcake business which is to produce and sell cupcakes. We will offer a
variety of high quality of cupcakes and all cupcakes will be made by us in our kitchen. Our
prospect is that this business will be developed and expanded in the future as people nowadays
are more prefer to have cupcakes in their occasion and also as desserts.
Dippy Cuppy Cake Company has come into existence from a unique venture consisted of
young energetic Malaysian personnel believing we have the synergy towards achieving our
vision, which is within the next five years, Dippy Cuppy Cake Company will be a well-establish
bakery shop (specialized in Cupcake) in the Sabah area by consistently providing the
combination of perfectly prepared cupcakes and outstanding service that creates an extraordinary
dessert experience, with a continued commitment to incorporating wholesome, natural
ingredients and promoting business practices that respect the earth and the environment.
Our target market is consists of the people in Kota Kinabalu area. Cupcake is for
everyone, and thus we evaluate that every person are afford and willing to buy our cupcakes.
Individuals who purchase our cupcakes will be people who are in middle to upper class.
Corporate people are also one of our target markets as they tend to have celebrations and event.


Item Type: Entrepreneurship Project
Email / ID Num.
Hacho, Haliza
Abdul Hafid, Hasmi
Patrick, Maily
Mahmud, Muliaty
Fridrict, Ninalyn
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > HD Industries. Land use. Labor > Agricultural industries > Bakeries. Baked products
T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship
Date: April 2010
URI: https://ir.uitm.edu.my/id/eprint/49065
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