Sansberry Enterprise / Abd Aziz Khairullah Suhaimi ... [et al.]

Suhaimi, Abd Aziz Khairullah and Abdullah, Nursyakilla and Amat, Mohd Najib and Othman, Muhammad Syafiq Hazwan (2011) Sansberry Enterprise / Abd Aziz Khairullah Suhaimi ... [et al.]. [Entrepreneurship Project] (Unpublished)


SANSBERRY Enterprise provides enterprises in the cultivation of strawberries and
manufacturing them into various products including foods and beverages and we are focusing
into Sabah and Sarawak market. The idea behind the business is to provide healthy foods for
consumers and to develop varieties of strawberries. Besides that, we observed that the demand
are increasing from time to time but the supplies are still lacking and we are in the opinion to
fill the vacant. Our company is more towards manufacturing rather than retail. We are going
to cultivate strawberries then manufacturing them into various products also supplied them to
another company. Strawberries can be cultivated commercially or using the hydrophonic
system. Our company are to use the hydroponic system as it need less space and time to grow,
produce year round yields and consistent strawberries as it is not seasonal dependent, produce
strawberries of excellent taste and size where they get enough nutrients, save more cost on
fertilizer as organic fertilzer can be used, promotes nearly non-existent of pests, weeds and
diseases by using methyl bromide also act as a threat to the Nature as it is proven to be ecofriendly
and does not support the greenhouse effect.
We have chosen to cultivate the Strawberry ( Fragaria ananassa ). It is one of the most
fascinating fruits of the world which is rich in vitamins and minerals. It has fabulous flavor
and aroma. For maximum growth, nutrient solution of pH between 5.8-6.2 will be used.
Strawberries usually cultivated in places of low temperature and cool climate of 10 to 20
degree celsius. Highlands may be the most suitable place for cultivating strawberries with a
height more than 1500 metres. The reason for selecting this business depends on the business
opportunity where they are suitable weather here in Malaysia, the demand are significantly
increasing and the market is spreading, it gradually growing its variety and half of the demand
are from the local supplies. There is opportunity for this industry. The current market demand
is about 300 tonnes where 66.6% are imported and only small percentage are supplied by the
local producers. The number of exports are still small. Even the largest strawberry producers
in the world, China, only manage to exports 203 metric tonnes out of 1.5 million metric
tonnes and the largest buyer is Russia accounting for about 90%. That is why we are looking
forward to open and expand this business thus, to be as good as China but of course still we
are focusing in Sabah and Sarawak first. ln the near future, it is very much possible to
decrease the imports of Malaysia and increase the export after meeting the local demand.


Item Type: Entrepreneurship Project
Email / ID Num.
Suhaimi, Abd Aziz Khairullah
Abdullah, Nursyakilla
Amat, Mohd Najib
Othman, Muhammad Syafiq Hazwan
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
S Agriculture > SB Plant culture > Fruit and fruit culture
S Agriculture > SB Plant culture > Gardens and gardening
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Keywords: Business plan; Business management; Entrepreneurship
Date: 2011
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